Cincinnati Children’s Hospital

The Challenge: You may find it surprising that the 36th-largest city in the U.S. has one of the best pediatric medical centers in the world. But Cincinnati Children’s Hospital consistently ranks in the top three. Since Cincinnati is simply not a major media market, getting national coverage for patient care and research taking place at the hospital and medical center can be a challenge.

 

The Solution

Working hand-in-hand with the hospital’s in-house PR department, Doe-Anderson develops strategies to maximize coverage ranging from dramatic patient-care stories to groundbreaking research.

Our staff includes former national award-winning journalists, so we know how to write and position stories in ways that enhance news value, making stories easy for reporters to cover. We also have the skills and tools to target media most interested in specific topics. And, after stories run, we track coverage.