Louisville Slugger

The Challenge: Ever since Louisville Slugger began producing baseball bats in 1884, scores of well-funded competitors have constantly tried to take its place as the dominant name in diamond sports. Doe-Anderson started working with the company some 45 years ago to keep the brand top-of-mind and relevant among key audiences.

The Solution

Deepen the long-standing association with the highest level of the game, Major League Baseball®.

Doe-Anderson worked with the brand and Major League Baseball to create the Louisville Slugger® Silver Slugger Award®, voted on by MLB managers and coaches to select the player at each fielding position in each league whom they consider the most potent offensive threat at that position. Instituted in 1980, the award caught on quickly and has become one of the most-anticipated announcements at the end of every Major League® season.

Another means of raising visibility – and to make the bats stand out for players and fans, alike – is putting hot-pink bats in MLB players’ hands on Mother’s Day each year to raise awareness and dollars for breast cancer research. Not only are the bats eye-catching, but the game-used bats are also auctioned off afterward with proceeds going to cancer research charities.