Ohio River Bridges Project

The Challenge: The Louisville-Southern Indiana Ohio River Bridges project wanted to open the long-anticipated Lewis and Clark Bridge and the eight and a half miles of new road leading to it in a creative way, incorporating both a private ceremony and a caravan component specifically for the public.

 

The Solution

To foster awareness of the public caravan, project spokespeople made themselves available for media interviews to explain the registration process for those wanting to be among the first 500 vehicles to cross the bridge. An Eventbright account was created for ticket sign-ups to ensure those interested in attending could register simultaneously.

Following sign-up, attendees received detailed instructions for reaching the new location via email blast. The information was also posted to the project website.

Government leaders from Indiana and Kentucky were invited to participate in the ceremony with representatives of WVB, the company in charge of designing and building the Lewis and Clark Bridge.

East End Crossing Highlights

Watch highlights of the ribbon cutting ceremony, the first people to make the journey across, and beautiful aerial views of the Lewis and Clark Bridge.

Ribbon Cutting

Indiana Governor-elect Eric Holcomb cut the ribbon at the opening of the Lewis and Clark Bridge. Due to a lack of public parking and limited accessibility to the area, we held a private ribbon-cutting ceremony for 400 invited guests followed by a public caravan of 500 registered vehicles.

Lewis and Clark Bridge Ribbon-Cutting Ceremony

Event Sign-Up

The public portion of the event was so popular, 500 spots for the public caravan were filled in less than three minutes. The 500 cars created a three-mile caravan which took an hour to cross the bridge. Motorists interested in being among the first to drive across the bridge registered online. Participants in the caravan received an antique silver commemorative medallion with an etching of the bridge.

Lewis and Clark Bridge Event Sign-Up

Volunteer Groups

Several volunteer groups helped make the opening of the Lewis and Clark Bridge a success. The 100th Army Band from Fort Knox, Ky., provided music at the bridge venue for the ribbon-cutting ceremony as guests and officials arrived on buses provided by the local transit authority (TARC).

Volunteer Groups

Hot Air Balloons and Cyclists

In sync with the ribbon-cutting ceremony, there were four hot air balloons that took off over the bridge, 100 bicyclists demonstrating the shared use path and a drone documenting the celebration.

Lewis and Clark Bridge Opening

The Results

An overwhelmingly successful event. We reached our target attendance for both the ribbon ceremony and caravan with ease. We secured participation from Indiana’s governor-elect, maximized positive coverage for the project and arranged for volunteers to share the bridge’s many benefits.

Ford – which operates a truck plant only three miles from the project – lent us two vehicles, an F-250 truck and a Lincoln Navigator, to showcase the economic impact of the project.

Ford – which operates a truck plant only three miles from the project – lent us two vehicles, an F-250 truck and a Lincoln Navigator, to showcase the economic impact of the project.

100 bicyclists braved 20-degree weather to showcase the 13-foot-wide pedestrian/bicycle lane on the bridge.

100 bicyclists braved 20-degree weather to showcase the 13-foot-wide pedestrian/bicycle lane on the bridge.

Four hot-air balloonists flew overhead, highlighting the bridge and its bucolic setting.

Four hot-air balloonists flew overhead, highlighting the bridge and its bucolic setting.