After the historic 2016 World Series, Doe-Anderson scored over 58 million impressions for client Louisville Slugger. The winning approach? Start local. Doe-Anderson pitched several story Read more...
A beloved holiday tradition was coming to an end at the Galt House Hotel. Though a local favorite, the years had taken their toll on an expensive, labor-intensive event that did little to entice guests to book overnight stays or linger in the hotel restaurants. The client longed for something fresh and buzzworthy, an experience that encouraged families to stay and create memories. With a tight timeline and a very limited budget, we got to work.
Doe-Anderson created Elf-apalooza, a memorable, multidimensional brand experience for families occurring each weekend in December. Our team imagined a remote Santa’s workshop, partnered with Toys for Tots to collect donations and became Elf Central, complete with elf school, elf performances, “Elf” movie screenings, toy-making, reindeer games and a fun-filled Santa experience.
Promoted solely through earned and owned media, we generated 1.4 million media impressions, increased our social presence – and increased overnight stays by 33% over the previous year.