Doe-Anderson reached out to key social influencers within the industry and media outlets where they knew potential Louisville Slugger consumers were.
To target both Fastpitch and fitness reporters, Doe-Anderson drafted two versions of the LXT press release to increase the probability of the story being picked up.
For the launch of the PRIME bat line, Doe-Anderson stressed the major improvements of the bat to industry media experts focusing on the new EXO Armor finish and the ink-dot approval.
We set the MLB PRIME line apart from other bats by stressing how the bat is exactly like the ones pros use on the field.
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