Filed under Campaigns

Carrier Featured in Mac News Publication

January 20, 2017

Carrier was recently featured in 9to5Mac – a prominent publication for tech industry news – for the release of its HomeKit-compatible Wi-Fi Côr® models. Apple® HomeKit™ technology allows users to effortlessly and securely control their home comfort systems from anywhere using the new iOS 10 Home app or voice-controlled Siri on their iPhones, iPads or Apple Watches. “Carrier and Apple  Read More...

Start Local, Think National: World Series Coverage for Louisville Slugger

November 14, 2016

After the historic 2016 World Series, Doe-Anderson scored over 58 million impressions for client Louisville Slugger. The winning approach? Start local. Doe-Anderson pitched several story angles, including the manufacture of Cleveland Indians and Chicago Cubs bats, the creation of Cubs World Series commemorative bats and the rapid sell-out of limited-edition Cubs bats. From there, we used our in-house approach to  Read More...

Doe-Anderson Hits the Mark with Cabela’s Opening

March 22, 2016

When Cabela’s – one of the nation’s top retailers for people who love the outdoors – opens a store, they don’t cut a ribbon. They shoot it. With an arrow. Thousands of people routinely turn out to witness this unique way of holding a grand opening. Some even camp out in the parking lot so they can get front-row seats  Read More...

Aloha, Santa!

December 16, 2015

Maui Jim sunglasses enjoyed high-impact placements this holiday season thanks to a summer full of desk-side visits and the careful fostering of editorial relationships. Women’s Health, Outside Magazine, Outside Buyer’s Guide, Guitar Aficionado, and USA Today all agreed: the world  and the holidays look a whole lot better through the lens of Maui Jim sunglasses. USA Today named Maui  Read More...

Home Run for Wounded Warriors and Louisville Slugger

December 11, 2015

We’ve long been a fan of our client, Louisville Slugger —  in part due to their tradition of generosity. Louisville Slugger’s association with the Wounded Warrior Amputee Softball Team (WWAST) has been especially inspiring. We were proud to raise awareness for WWAST, all the while shining a steady light on Slugger’s tradition of supporting American troops (dating back to WWI.) In the words of Bill  Read More...